Coastal Maine · Est. 2024
The coast,
stitched
into every hat.
Town hats, washed tees & coastal staples made for the people who love Maine — locals, summer people, and the homesick alike.
Available colorways
+ 5 more colorways available
Browse the coast
Shop by Town
Find your town. Or someone else's. Every hat is a conversation starter.
More towns added regularly. Don't see yours? Request it.
Perfect for gifting
Send them a piece
of the coast.
Built for locals, summer people, college kids, parents sending gifts, and anyone who wants a piece of Maine without the souvenir-shop look. Ships in 3–5 days. Comes in kraft tissue. No explaining required.
Town Hat Gift
From $32
A washed hat in their town. Ships fast. Instantly meaningful.
Beach Tee
From $36
A garment-dyed tee for a place that means something.
Hat + Tee
From $64
Stack the town hat with the matching tee. A full coastal look.
Real people, real Maine
What they're saying
"Ordered the Camden hat and it showed up looking better than the photo. The washed navy is perfect. Already got two compliments."
@mainemade_girl
TikTok · Camden, ME
"I grew up in Kennebunkport and this hat is the most "me" thing I've bought in years. Wearing it everywhere."
@coastalkid_boston
Instagram · Boston, MA
"My mom sent me the Bar Harbor crewneck and I literally cried a little. It just feels like home."
@mainelifer_forever
TikTok · Portland, ME
"Finally a Maine brand that doesn't feel like a tourist gift shop. Clean, simple, real."
@acadia_always
Instagram · Bar Harbor, ME
Tag us in your fits
@noreastwear on TikTok